“$10K a month from a tiny niche market”, the YouTube video said.
“How on earth …”, I mumbled to myself. I had to click the video. 30 minutes later, I bought the first info product. 4 days later, I bought the second one.
I’ve been seduced by a guy named Ryan Levesque (in a good way). He’s currently one of my favorite online marketers.
But as I got sucked into Ryan’s tempting sales funnel, I made a disturbing observation. It is this:
Although I bought two of his products, I have never ever visited his website.
This fact got me…
At the age of 10, I had a seemingly glorious business idea. I envisioned a voice recorder that turns audio automatically into computer text.
Although I was clueless about how to build this product, I had the urge to share this idea with my father.
Then the shock — my father confessed to me that an audio-to-text converter already had been invented.
The good news is that I had enough time to process that shock. The bad news is that, even 20 years later, the same phenomenon keeps happening to me:
Entrepreneurs have become the rockstars of the 21st century.
Steve Jobs made innovation look easy. Mark Zuckerberg got his own Hollywood movie. And Elon Musk has lived up to his nickname “real-life Iron Man”.
At the same time, these tech-moguls have been misleading us — they made us believe that entrepreneurship goes hand in hand with innovation, fame, and attention.
Nothing could be further from the truth.
Ask 99% of entrepreneurs, and they‘ll tell you that business is quite the opposite of being creative. Most profitable businesses aren’t innovative nor exciting. And they don’t deserve a Hollywood movie either.
Dear content creator — have you considered that you’re in the most crowded industry of human history?
Every single day …
In such a brutal environment, mainstream advice a la “build an audience” or “just be helpful” won’t get you far. It’s time to dig deeper than that. It’s time to answer the #1 question that 99% of content creators can’t answer:
What’s your unfair advantage?
Nobody is better at being you than you. Knowing yourself can be your…
Discovering your passion is a magical experience.
You go about your daily life, and then, BOOM, you’ll find it — your passion. There it is, right in front of you, staring deeply into your eyes.
From that moment on, everything changes. You’ll have tons of energy, people will cheer you on, you’ll end up rich.
Did that already happen to you?
Well, neither to me.
Truth be told, my whole idea about finding and following my passion was completely wrong — and to a certain degree even dangerous.
To spare you a similar experience, I’ve summarized the 5 most dangerous…
If you’re not careful, your passion project can turn into a second 9–5-job.
That’s what happened to me.
In early 2020, I started my little blog. I was hooked, so I kept releasing article after article. Mainstream writing advice like “more is better” and “keep grinding” had infected me.
But here’s my little secret: deep inside, I knew I was abusing my creativity.
I felt drained, so I quit online writing for several weeks.
One thing was certain:
Having only one option sucks, be it in the world of dating, investing, or entrepreneurship.
So I finally decided to start a…
“A new trash can” — this was the last item on my Todo-list for the year 2020.
Driven by the desire to finish off this lousy year, I rushed to my notebook and typed “trash can” into the Amazon search bar:
One simple keyword — 248 search results.
My brain froze instantly; which trash can size is the right one? What color? Foot pedal, yes or no? Do I need stainless steel to avoid fingerprints?
After 2 hours of search, dozens of open browser tabs, and a solid degree of cursing, I found the trash can of my dreams.