Let’s get nerdy

Photo by Mark Hang Fung So on Unsplash

At the age of 10, I had a seemingly glorious business idea. I envisioned a voice recorder that turns audio automatically into computer text.

Although I was clueless about how to build this product, I had the urge to share this idea with my father.

Then the shock — my father confessed to me that an audio-to-text converter already had been invented.

The good news is that I had enough time to process that shock. The bad news is that, even 20 years later, the same phenomenon keeps happening to me:

  1. I have a business idea

Skip the innovation and become a customer whisperer

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Entrepreneurs have become the rockstars of the 21st century.

Steve Jobs made innovation look easy. Mark Zuckerberg got his own Hollywood movie. And Elon Musk has lived up to his nickname “real-life Iron Man”.

At the same time, these tech-moguls have been misleading us — they made us believe that entrepreneurship goes hand in hand with innovation, fame, and attention.

Nothing could be further from the truth.

Innovation Kills

Ask 99% of entrepreneurs, and they‘ll tell you that business is quite the opposite of being creative. Most profitable businesses aren’t innovative nor exciting. And they don’t deserve a Hollywood movie either.


How to become mentally resilient


“A new trash can” — this was the last item on my Todo-list for the year 2020.

Driven by the desire to finish off this lousy year, I rushed to my notebook and typed “trash can” into the Amazon search bar:

One simple keyword — 248 search results.

My brain froze instantly; which trash can size is the right one? What color? Foot pedal, yes or no? Do I need stainless steel to avoid fingerprints?

After 2 hours of search, dozens of open browser tabs, and a solid degree of cursing, I found the trash can of my dreams.


High achievers use the internet as a tool, not as an end in itself.

Photo by Sanchez Amezcua on Unsplash

This article will cost you your precious lifetime.

So why on earth do you keep reading?

Because you want more motivation?

Do you need better health?

More money?

You’re looking for that one simple hack that cures all your problems with one big bang?

Tim Ferris Won’t Help You

I’m sorry to disappoint you, but you won’t find it here.

Not here, not on Tim Ferriss's blog, and not even on Eckhart Tolle’s YouTube channel.

Matter of fact, the solution to your deepest problems can’t be found on the internet.

Basically, the internet tries to change you.

The moment you open your browser, the internet…

Why humanity is suffering from amnesia.


Since the rise of smartphones in 2009, suicide rates of girls between 10 and 14 years increased by 151%.

Horrifying facts like this one made the Netflix-documentary “The Social Dilemma” go viral in September 2020. It was a wake-up call for modern society, highlighting the detrimental effects of social media.

The main points of the documentary can be quickly summarized:

  • Social media isn’t a tool, but an ever-adapting AI which is designed by teams of software engineers to exploit your psychology and make you addicted.

To be truly happy, choose depth over width in your life.

Instead of visiting more places, be present where you are right now.

Instead of reading more books, put your…

From idea to product, and everything between.

Photo by Markus Spiske on Unsplash

“I have an idea for a multi-million dollar app, now what?”

Countless people have pondered this question, be it programmers, businessmen, students, or stay-at-home moms.

Building software has become sexy these days — as a matter of fact, it has never been easier to start a software business with almost no money, over the internet, from your (parents’) basement.

As a software developer, the vision of building a small software product has always been in the back of my mind. Creating the actual software prototype would be pretty easy. Marketing and selling the product couldn’t be that hard either.


Rob Stux

Writing at the intersection of business, psychology & modern society | My internet apartment: https://robstux.com

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